Archives: Digital Marketing Terms 7

lookalike audience

What is a Facebook Lookalike Audience? A Lookalike Audience on Facebook is a new audience that is similar to your existing customer, or seed audience. This seed audience can be based on an uploaded list of existing customers, or even a Facebook pixel. A Lookalike Audience is a very effective way to reach new people who are likely to be interested in your product or service because they are similar to your existing audience. The similarity is base…

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dynamic products ads

What are Facebook Dynamic Product Ads? Facebook Dynamic Product Ads, or DPA, are new dynamic product ads that give you the ability to granularly target people with highly relevant ads at all stages of the sales funnel. These are often most effective in the middle of the funnel when your audience is in the consideration phase. During this phase, he/she is likely comparing your product against your competitors and these ads help keep your product t…

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page post engagement

What is Page Post Engagement (PPE) on Facebook? Page Post Engagement on Facebook is when people perform actions on your promoted posts or page. PPE allows you to extend your Page posts beyond your Page to your ideal prospective customers on Facebook. Page Post Engagement helps you understand your audience. It’s no secret, that PPE ads on Facebook allow you to better understand the kinds of stories and content your audience likes. Smart marketers…

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search impression share

What is Search Impression Share? Search Impression Share is this metric found by dividing the number of impressions received on the Search Network divided by the total estimated number of impressions you were eligible to receive. Search Impression Share is a great indicator of the strength of your keyword set in Google AdWords. Having a very high Impression Share for both Exact Match and Standard means that you can feel confident with your covera…

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display impression share

What is Display Impression Share? Display Impression Share is calculated by dividing the number of impressions received on the Display Network divided by the total estimated number of impressions you were eligible to receive. The higher the impression share the better. Display Impression Share can show you how effective our targeting is on the Google Display Network.  A low impression share (<10-20%) can suggest that the bids or budget are too…

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